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MEOUG MAJLIS 2015 Annual Conference

Tuesday, March 24, 2015
Wednesday, March 25, 2015
8:00 am - 5:00 pm
Event completed Registration Closed

Middle East Oracle User Group (MEOUG) - an Independent Oracle User group will hold its Annual Conference MEOUG MAJLIS. An exciting day of Oracle Roadmap, User Case Studies, SIG meetings and Round table. The Middle East's Leading ICT Event focus on Oracle Technologies

MEOUG Majlis is an Oracle Technology Forum for the Middle East Oracle Users Community. As an educational Forum, MEOUG Majlis 2015 benefits users of the full stack of Oracle technology products to gain better value from their Oracle investments. Develop your network of contacts by interacting with Oracle customers, System Integrators, Consultants, developers and representatives from Oracle Corporation.
Why to Attend?
  • Take advantage of in-depth technology offerings covering following:
    • E-Business Suite (R12.2): Application roadmaps, upgrade tips, case studies and useful methodology; information to help with reimplementation vs. upgrade decisions; 11i to R12 decision-making, Mobile apps
    • Application Strategy and Services - Discuss the overall strategy of Oracle products through leadership, user experience and integration sessions, applying to all product lines
    • Cloud/SaaS Applications: How do you determine if going to the cloud is right for your company? Are the benefits promoted (reduced cost, increased storage capability, flexibility) realistic?
    • Human Capital Management (HCM): MEOUG Conference will focus on how Human Capital Management can be employed to improve workforce performance to drive top line financial results and covers processes ranging from hire to retire and ways to improve operating efficiencies and bottom-line performance.
    • Oracle Database 12c: On top of the daily challenges of maintaining a high performance database, now you have to be sure the data are available 24×7 and compatible with other systems. This track provides DBAs of every experience level and industry with the tools to productively and creatively administer data.
    • Engineered Systems: High performance is key, but software and hardware conflicts can sap your speed. Maybe it’s time to consider Engineered Systems and take advantage of a pre-integrated solution with some serious power. Learn how to optimize your database performance, decrease your time to production and reduce your overall costs with the family of products within this track.
    • EPM, OBIEE and Hyperion: Enabling organizations to function more efficiently and make better decisions is more than just designing and knowing to use analytics, but also implementing a combined solution with business processes and knowledge as well as architecture of tools and database solutions. BI and analytics are about better decision making and supporting an organization’s competitive edge. Learn how organizations are using BI to transform their operations and sustain their competitive advantage.
    • The latest insights on the Oracle Sun and PeopleSoft/JDE product families
  • Hear Oracle User success stories, get Oracle partner tips and tricks and hear first-hand from Oracle executives on timely issues and future roadmap
  • Network with your peers from across the Middle East enabling you the strategic momentum you need to go further in your job and take your organization to greater heights
  • It’s time to use your Organization training budgets wisely, take benefit of low-cost event fees and high-impact Oracle educational Series
  • MEOUG Majlis is an immersive experience where Oracle Users Community will connect with 300+ Oracle technology users

MEOUG Majlis offers plenary sessions as well as specifically streamed sessions that will fall into the following categories:
  • Case study or useful tips
  • Educational sessions
  • Real life experience and best practice
  • Defining strategies and techniques
  • The latest and best technologies

If you have any question? MEOUG MajlisGeneral Questions & Registration: info@meoug.com

MEOUG MAJLIS Conference - Day 1 - Tuesday, March 24, 2015, Atlantis the Palm, Dubai            

Period ATLANTIS BALL ROOM (Main Room) SILK BALL ROOM A (Breakout-1 Room) SILK BALL ROOM B (Breakout-2 Room)
08:00 - 18:00 Registration Open - Main Room
8:15-  09:15 Journey to Cloud - CXO session with Breakfast (By invitation only)
08:00 - 09:00 Sponsors Showcase / Registration Area
09:00 - 09:15 MEOUG Welcome Address - Kashif Manzoor, President - MEOUG
09:15 - 09:30 Conference Opening by - Rahul Misra, Senior Director - Business Application Oracle
09:30 - 10:30 Keynote - Oracle E-Business Suite - Strategy, Update and Roadmap - Cliff Godwin (Senior Vice President, Applications Development - Oracle Corporation, USA)
10:30 - 11:30 SaaS strategy session - Living in the HCM Cloud - Sandy Boyd (Senior Director - HCM Cloud Centre of Excellence for EMEA - Oracle Corporation, UK) & Sebastian Samuel, CIO of AW Rostamani, UAE
11:30 - 11:45 Break / Sponsors Showcase
11:45 - 13:00
Quick Fire Innovation Sessions
Low Cost DR implementation - Sulthan Mohideen, IT Manager, KOJ Group, UAE
Transform your organization's businesses via Oracle Cloud (Engineered Systems and Oracle EBS 12.2.4) - Awad El Siddig, Senior Database Administrator, ADNOC Distribution, UAE
Big Data - Vision to Reality - Latha Suresh, Group IT Manager of Taghleef Industries, UAE
Build and run your technology blog for free - Kashif Manzoor, President MEOUG,
Oracle Solutions in Healthcare industry - Gagan Goel, Application Development Manager, Sheikh Khalifa Medical City
13:00 - 14:00 Lunch / Sponsors Showcase
14:00 - 15:00 Enhance your visibility with Oracle BI - Zafar Khan - Technical Lead & Imran From Oasis Investment Co. LLC, Al Shirawi Group UAE

Journey to self-service IT, Oracle Enterprise Manager 12c - Kashif Manzoor, Oracle ACE /Project Director-Applications/Raqmiyat

Session Moderator - Latha Suresh, Group IT Manager, Taghleef Industries, UAE
Oracle e-Business Suite Extensions for Endeca-Information Discovery Transformative Experienc -
Muhannad Obeidat, Senior Director - Product Strategy, Application Development - Oracle Corporation, USA

Moderator - Sebastian Samuel, CIO, AW Rostamani, UAE
24x7 decision making using Oracle BI - Zahid Ali (Head of IT Applications, AMS Baeshen Saudi Arabia) 

Custom built Enteprrise Automotive Analytics - Jawed Akthar (Chief Information Officer - Ebrahim Khalil Kanoo Co. Bahrain),

Session Moderator - Thameem Rizvon, CIO, Kamal Osman Jamjoom Group

15:00 - 16:00 Contract to pay cycle with Oracle Projects and BI - Ajay Rathi, Head of IT - Meraas Holding

Technology Enabled Business Growth - Jawad Hasan Syed, Information Systems Manager, Ewaan Global Residential Company, KSA

Session Moderator - Alok Srivatsava, VP-IT, Deyaar, UAE

Effective Performance Management System for a Diverse Organization - Vishal Malik, Senior Business Application Analyst, SEHA, Abu Dhabi Health Services
The bridge between “End Users” and “IT” - Swaminathan Subramaniam, Senior Applications Analyst, Tawam Hospital, Alain

Session Moderator - Gagan Goel, Application Development Manager, Sheikh Khalifa Medical City

Mobile application development using ADF Mobile - Hillary Fernandes, AW Rostamani, UAE

Session Moderator - Awad El Siddig, Senior Database Administrator, ADNOC Distribution

16:00 - 17:00 Oracle E-Business Suite Human Capital Management - Strategy and Roadmap - Subraya Yeltimar (Group Vice President, EBS HCM Development -  Oracle Corporation, USA)
17:00 - 17:15 Close of day 1 - MEOUG MAJLIS 2015
17:15 - 18:00 Sponsors Showcase

MEOUG MAJLIS Conference - Day 2 - Wednesday, March 25, 2015, Atlantis the Palm, Dubai

Period ATLANTIS BALL ROOM (Main Room) SILK BALL ROOM A (Breakout-1 Room) SILK BALL ROOM B (Breakout-2 Room)
08:00 - 16:00 Registration Open
08:00 - 09:00 Sponsors Showcase / Registration Area
09:00 - 09:15 MAJLIS Day 2 Opening - Assaad El Saadi - Senior Director - Gulf Systems and President of MEOUG
09:15 - 10:15  KEYNOTE - Oracle E-Business Suite Coexistence with Oracle Cloud Solutions - Practical Scenarios - Nadia Bendjedou - Senior Director - Product Strategy at Oracle Corporation
10:15 - 10:45 Innovation forum from MAJLIS sponsors (Applaud, Excel4Apps, Qubix,Optimus)
Session Moderator - Sebastian Samuel, 
CIO, AW Rostamani, UAE
10:45 - 11:00 Break / Sponsors Showcase
11:00 - 12:00 SaaS Blueprint for Success - a CIO's Perspective - Megha Kumar (Research Manager - Software - IDC Middle-East, Turkey & Africa)
Session Moderator: Dana Murugan, Senior Marketing Director, ECEMEA, Oracle
12:00 - 13:00 Hyperion Session - Centralizing the Planning function - Ben Southwood, Director of Finance - Systems - Jumeirah Group

Session Moderator - Sebastian Samuel, CIO, AW Rostamani, UAE

Journey into successful SaaS implementation
Ehab Hafez, Regional Customer Success Director - CEP (Collaborative Engagement Program), Oracle Corporation

Avoiding roadblocks for ERP implementation - Stephen Dando, Advisor, Abu Dhabi Farmers' Service Center

Session Moderator - Haresh Ahuja, GM, ACCEL Frontline, UAE
Oracle HCM Cloud Journey - Omer Salam, Manager ERP HCM - Aldar Properties

Linking Customer Worldwide using Oracle Sales Cloud - Maurice Fernandez - Project and Cost Control Manager, Nico International (Topaz Engineering) UAE

Session Moderator - Jawed Akhtar, CIO - Ebrahim Khalil Kanoo Co, Bahrain
13:00 - 14:00 Lunch/Sponsors Showcase
14:00 - 15:00 Testing Oracle E-Business Suite - Best Practices from Oracle Development - Prasanti Madireddi, Senior Director – Quality Assurance, Applications Development - Oracle Corporation, USA Business Advantages of Oracle Software and Systems Running Together - Neil Bathe, Principle Consultant, Oracle Corporation

Preparing for Oracle E-Business Suite 12.2 - Best Practices - Nadia Bendjedou, Senior Director – Product Strategy, Applications Development - Oracle Corporation, USA
15:00 - 15:30 Closing Ceremony For MEOUG MAJLIS 2015 - President of MEOUG, Group Photograph
The MEOUG is the shared “voice” for Oracle Users and provides an essential source of information for all Oracle professionals. MEOUG – Connecting the Oracle Users Community!
Join MEOUG and Majlis 2015 to Connect, Communicate & Collaborate how innovation can be achieved without complexity. Come learn from the experts how to simplify your IT investment by putting the latest technologies into practice to drive your business performance.
Registration for MAJLIS 2015 Open:
Full Coference Passes for Delegates
Pass Type (Includes 2 days conference and exhibition access) Advance Registration (Online registration will clone on 22-March-2015 Onsite Registration (Day of Conference)
MEOUG Member Rates
Oracle End Users/Customers  FREE
US $275
AED 1000
If you want to attend only MAJLIS 2015
US $350
AED 1285
US $550
AED 2000
Annual Membership - Free Registration to ALL Events of MEOUG
US $550
AED 2000

Check more details on Membership Optionsif you have any questions, send email to info@meoug.com

End Users/Oracle Customers:
End users are IT professionals, namely CIOs, IT directors, IT managers, Application Managers, Oracle Consultants, DBAs among others from organizations that are licensed users of Oracle Products. These people are responsible for their organizations' own internal systems and will not provide services, advice, or products to other organizations. Proof of employment may be required to complete the validation process, such as the presentation of a valid business card, company security entrance card, and/or stationery featuring the company letterhead.

Oracle Vendor (Partners, IT vendors, SI's, ISV's and Consultants):
If a person is employed by an IT Company, Oracle Partner, System Integrator, reseller, or consulting firm and does not operate as an internal systems specialist, this person will be viewed as an Oracle Partners, IT vendor representative and will not be eligible to attend free of charge. Examples include marketing managers and persons who work in partnership development and in sales and business development.
Vendors/Partners Non-Members to Join Annual Members and get access to entire community of Middle East Oracle Users/Customers         
Annual Fee: $550 US
Membership Duration: Valid for 1 year from start date of the membership and every year member has to renew.
Events: Can attend all SIG Days and MEOUG MAJLIS Annual Conference organized by MEOUG, member must register for the event.
Fee for Non-Members:
SIG Day Cost to attend: $110 US per event
MEOUG MAJLIS-Annual Conference cost: $275 US

Payment Terms:

Payment terms require that all delegate fees are due in full on registration.

How to Pay

By credit card via our secure online payment system through paypal

Atlantis, The Palm, Dubai

Crescent Road
The Palm
United Arab Emirates

Email: info@atlantisthepalm.com
Telephone: +971 4 426 2000 (24 hours)

Room reservations: Book online now
Discount for MEOUG MAJLIS Attendees:

  • Ocean Deluxe Room
  • Single Occupancy
  • AED2885.40net
  • Breakfast is an additional AED155 per person per day

View directions to Atlantis

Did You Know:

  • Atlantis’ signature Royal Bridge Suite, the most luxurious in the resort, measures in at 924 square metres and boasts floor-to-ceiling views of all of Dubai.
  • 58,000km of steel bars were used in the construction of Atlantis, The Palm, which is approximately over 9 times the length of the Great Wall of China.
  • Atlantis, The Palm is home to over 65,000 marine animals.
  • The fish that call Atlantis, The Palm home, are fed 350 kilos of restaurant quality seafood including shrimp, krill, squid, jacks, sardines and other varieties of fish and romaine lettuce each day, meticulously prepared in the fish hospital.
  • The viewing pane into the Ambassador Lagoon which holds 11 million litres of seawater is 10m long and 70cm thick.
  • Aquaventure Waterpark can hold 5,000 people at one time in a single day.
  • Employees of Atlantis make up to 3,000 people. The team represents 79 nationalities and speaks 68 different languages!
  • The priceless Dale Chihuly sculpture in the Grand Lobby of Atlantis was created using 3,000 hand blown pieces individually placed to create a 10m high centrepiece.
  • Atlantis’ celebrity chefs (Giorgio Locatelli, Nobu Matsuhisa, and Michel Rostang) hold 6 Michelin stars all together.
  • The Atlantis team has more than 500 chefs serving over 15,000 meals per day.
Cliff Godwin, Senior Vice President, Applications Development, Oracle Corporation

Cliff Godwin is the Senior Vice President of Applications Development at Oracle Corporation. Mr. Godwin is responsible for the Oracle E-Business Suite business. Mr. Godwin has been a member of the senior management team of Oracle's Applications business for most of his 24 years at Oracle. Prior to his current role, Mr. Godwin led the Applications Technology Group which is responsible for ensuring that the Oracle E-Business Suite effectively leverages Oracle’s systems technologies, and for building the common objects and services used throughout the Oracle E-Business Suite. Mr. Godwin holds M.S. degrees in Mathematics and Operations Research from Stanford University, and an M.B.A. from Harvard Business School.
Presentation Title
Oracle E-Business Suite - Strategy Update, and Roadmap

In this session, hear from Oracle E-Business Suite General Manager Cliff Godwin as he delivers an update on the Oracle E-Business Suite product line. The session covers the value delivered by the current release of Oracle E-Business Suite applications, the momentum, and how Oracle E-Business Suite applications integrate into Oracle’s overall applications strategy. You will come away with an understanding of the value Oracle E-Business Suite applications deliver now and in the future.


Sandy Boyd, Senior Director - HCM Cloud Centre of Excellence, EMEA
Sandy is the Senior Director for Oracle Fusion HCM Development’s Centre of Excellence in EMEA and leads a team covering Fusion HCM projects in the region. Following a career in Sales & Distribution and Development, he moved into systems Consultancy in 1991, specialising in Oracle Applications from 1995. Sandy was recognised as one of the leading Oracle eBusiness HCM consultants in the UK, joining Oracle Consulting in 1999. During his 15 years in Oracle Consulting, he has provided expert implementation services to a number of large, complex HCM and Payroll implementations. Sandy also supported the UKOUG, being a committee member in the early 2000’s.
Since transferring to Fusion HCM Development’s Center of Excellence in April 2012, he has formed a team of HCM specialists providing HCM Cloud expert services to customers and partners across EMEA, overseeing several successful Fusion HCM SaaS projects. Sandy has presented at a number of conferences and customer/partner sessions, including the MEOUG annual conference in 2013 and 2014, OHUG and Oracle Open World.
Presentation Title
Living in the HCM Cloud

Running your HR business on a SaaS platform presents unique opportunities and challenges, especially during the implementation and adoption of the service. New lifecycle paradigm in service deployment, environment management, maintenance patching and upgrades can prove to be challenging to those who do not understand what it means to live with Cloud-based solutions and services.
This session identifies the key areas that need to be considered and understood in order to improve your experiences with the Oracle HCM Cloud service. You will learn about the primary services provided by Oracle as well as industry-leading practices, how they should be adopted and leveraged during the lifetime of your Oracle HCM Cloud Service.


Dr. Nadia Bendjedou, Senior Director – Product Strategy, Applications Development, Oracle Corporation

Nadia is a Senior Director of Applications Development at Oracle Corporation, with cross suite responsibility; go to market initiatives, and customer success activities. Nadia joined Oracle 23 years ago and her main objective is to help customers understand the value that each release of the Oracle E-Business Suite brings to them, to help customers understand the value that the technology brings to the Enterprise Applications in general and to the Oracle E-Business Suite in particular. In this role, Nadia spends lots of time working with the Oracle User Groups such as OAUG and covering events (i.e. Oracle OpenWorld, Collaborate, OAUG Connection Points worldwide etc…). Nadia also gives lots of advice on how Oracle E-Business Suite customers can prepare their upgrade to the next releases with some best practices learnt internally as well as externally from our Applications ecosystem. Nadia is a three-time recipient of the Oracle Applications User Group 'Ambassador of the Year' Award (2007, 2009, 2010), and received the Oracle Applications User Group Lifetime Service Award in 2011. Nadia has also received the UK Oracle User Group (UKOUG) Inspiring Speaker Award (for UKOUG 2011 Conference). Nadia is the holder of a PhD in Computer Science from England.
Presentation Title
Oracle E-Business Suite Coexistence with Oracle Cloud Solutions - Practical Scenarios

Oracle E-Business Suite is a powerful, complete suite of applications that deliver tremendous value to organizations around the world. When coupled with Oracle Cloud Applications that value can be greatly extended. In this session you will learn about the choices you have around co-existing your Oracle E-Business Suite investment with Oracle Cloud solutions including Oracle HCM Cloud, Oracle CRM Cloud, Oracle Fusion Accounting Hub and more. You will come away from this session with clear idea how these co-existence with Oracle Cloud solutions can fit within your enterprise and the effort involved in achieving that.



Subraya Yeltimar Shenoy, Vice President- Oracle HCM Applications Development, Oracle Corporation

Mr. Shenoy is a Vice President at Oracle Corporation and global development head for Oracle E-Business HCM development and Fusion Talent Management Applications Development. He is responsible for the development of the full suite of E-Business HCM products including, HR, Payroll, Localizations, Benefits, Learning Management, iRecruitment, and Time & Labor. He also responsible for Fusion Talent Management suite of cloud applications development for products including – Goal Management, Performance Management, Profile Management, Talent Review and Succession Management. Since joining Oracle in 1999, he has worked in various development roles with Oracle E Business Suite HCM Development. Prior to joining Oracle, Mr. Shenoy held various management roles in Larsen & Toubro and Grasim Industries for 10 years. Mr.Shenoy holds Mechanical Engineering degree from University of Mysore.
Presentation Title
Oracle E-Business Suite Human Capital Management - Strategy and Roadmap

In this session,Oracle HCM Product Development will give an update on new capabilities added to the product line in 12.1 HRMS RUP 7/12.2.4 and share the vision, key focus areas and product roadmap for the next 12 months. Oracle E-Business Suite Human Resources 12.2 update directly from EBS HCM Product Development.Understand how our Applications Unlimited commitment continues to deliver value to customers through enhanced workforce management, optimized workforce service delivery, and robust talent management solutions.



Muhannad Obeidat, Senior Director, Oracle Applications Development Oracle Corporation
Muhannad Obeidat, Senior Director, Oracle Applications Development, Oracle Corporation Muhannad is a Senior Director of Applications Development at Oracle. Muhannad has been with Oracle E-Business Suite for the past 15 years, playing different roles in various product families and technology groups. Muhannad received internal and external awards for different accomplishments and outstanding customer support.

Muhannad has a B.Sc. in Electrical Engineering from the University of Jordan.
Presentation Title
Oracle E-Business Suite Extensions for Endeca - Information Discovery Transformative Experience

E-Business Suite Extensions for Endeca transforms user experience from records keeping and classic operational reporting to that of engagement and productive interaction. The Extensions provide an embedded, organic extension to EBS that lets users chart their own path through their data. It brings innovative information discovery concepts to the enterprise system and raises the bar for interactivity and usage experience that a business user will come to expect and rely on.

Prasanti Madireddi, Senior Director, Quality Assurance, Applications Development, Oracle Corporation

Prasanti Madireddi is a Senior Director of Quality Assurance for Oracle E-Business Suite at Oracle Corporation and is responsible for the Quality of all releases of Oracle E-Business Suite. Prasanti is also responsible for development and go to market initiatives of Oracle Flow Builder and EBS Pre-built Test Content (Starter Pack and Advanced Pack). Prasanti has joined Oracle 15 years ago and has experience in all phases of software development life cycle.
Prior to joining Oracle, Prasanti has 5 years of experience at Baan Info Systems and HCL-HP. Prasanti has presented at multiple QA summits on software testing related topics and won accolades. Prasanti is a holder of Masters degree in Computer Applications from Osmania University and Executive Management Program from Indian Institute of Management, Bangalore.
Presentation Title
Testing Oracle E-Business Suite - Best Practices from Oracle Development
Attend this session to learn the best practices from Oracle E-Business Suite development team. Key speakers will cover the following topics:
• How the Oracle Development Quality Assurance team tests Oracle E-Business Suite
• Factors for customers to consider during functional testing
• Approaches for new-feature and regression testing
• Reducing risk and production outages due to insufficient testing
• Capture & present metrics to showcase ROI on testing investment
• Leveraging automation for testing Oracle E-Business Suite applications


Mrs Hanan Al - Ali, Manager Business Solutions, Gulf Air

Mrs Hanan Al-Ali holds the position of Business Solution Manager in the IT department of Gulf Air since 2013.
In her current role, Mrs Al-Ali is responsible for all the business solutions in Gulf Air for the Finance and Administration division, which includes, beside Oracle E-Business Suite, a wide range of in-house and 3rd party applications that all brought together to serve the strategic objectives with all the complexities of the airline’s unique requirements.
Mrs Al-Ali comes from a banking background where she held the position of a Head in the IT department in a major credit card company in the Kingdom of Bahrain.  She was responsible for the implementation and support of critical IT systems like card processing systems, terminal management systems for different Point of Sales and telephone system with Automatic Call Distribution.
Mrs Al-Ali holds a Bachelor in Computer Science from the University of Bahrain.
Presentation Title
Enhancing Oracle e-Business Suite through Application Express (APEX).

The presentation covers the methodology and the preliminary results of successfully implementing Oracle Application Express in Gulf Air to deploy integrated solutions seamlessly with Oracle e-Business Suite. Gulf Air IT mission is to provide sophisticated yet simple to use solutions to the internal and external customers. Application Express has provided Gulf Air IT a flexible tool to deliver custom solutions that meets the unique business processes on top of Oracle e-Business Suite without any limitations or constraints, and it played a primary role in enhancing self-service user experience with Oracle E-business Suite solutions. The presentation will highlight the tasks, efforts, functions and the overall benefit of using Oracle application express with the e-Business Suite in Gulf Air.


Ajay Rathi, Head of IT, Meraas Holding
Meraas is pioneering several initiatives in various macroeconomic sectors including tourism, leisure, real estate, hospitality, healthcare and asset management. As, Head of IT he is responsible for building and maintaining a highly available, scalable and centralized IT infrastructure and build applications to meet the growing requirement of the organization. Recently Dubai parks and resorts, a Meraas subsidiary has been listed at DFM.
Before joining Meraas Holding, he was Head of IT infrastructure at DAMAC Holding and have also worked for 14 years in various positions at Indian Oil Corporation, which is one of the fortune 500 oil company.
Ajay Rathi has Master of Engineer and Bachelor of Engineering from Indian Institute of Technology (IIT), India. He holds CISSP and PMP certifications. He has broad experience and understanding in various aspects of Business Processes, Oracle ERP, Healthcare and hospitality, Business Intelligence, project management, Data center architecture, Disaster Recovery, BCP and ITIL Processes.
Presentation Title
Contract to pay cycle with Oracle Projects & BI

Oracle Project Costing offers the following benefits:
• Monitor project performance - Utilize timely, integrated cost information to assure project execution meets expectations
• Capitalize on global opportunities by linking dispersed project teams to meet work demands
• Drive enterprise profitability - Enable activity-based and project-based management capabilities to improve cost performance
• Evaluate expenditures - Compare expenditures to forecasts, budgets, and revenue to track progress and profitability



Ben Southwood, Director of Finance - System, Jumeirah Group

Where he has been working for the past 6 years, working primarily on Oracle Hyperion Planning, Financial Management and their supporting products.  Ben is a certified Hyperion Planning consultant with 12 years’ experience.  He possesses a solid finance/IT background, shown back to his first “real-life” job where after a short while he implemented Adaytum (now Cognos) Planning.
Jumeirah Group faced a disparity in the way that similar areas of the business were preparing their budget and forecast data.  In order to bring about change, Oracle Hyperion Planning was implemented by the Corporate function to harmonize the process.  This presentation will show you where they were, where they are and where they plan to be.
Presentation Title
Centralizing the Planning function

Jumeirah Group faced a disparity in the way that similar areas of the business were preparing their budget and forecast data.  In order to bring about change, Oracle Hyperion Planning was implemented by the Corporate function to harmonize the process.  This presentation will show you where they were, where they are and where they plan to be.



Omer Salam, Manager ERP HCM, Aldar Properties 

Omer Salam Has worked for Aldar Properties for the last 9 years.
Is a Techno- Functional Expert in the Oracle HCM domain. Implemented and managed modules like Core HR, Payroll, I recruitment, Self Service, Talent Management, Learning/ Management, Succession Planning, Compensation Workbench.
More recently involved with Taleo Recruitment, On-boarding and Fusion HCM.
Oracle Certified Fusion Talent Management Specialist.
Aldar’s HCM journey in the cloud. Reasons for selecting the latest cloud based solutions, outcomes of the completed projects and challenges faced during implementation.
Also discusses the challenges faced with Oracle Delivery and Support during ongoing projects.

Presentation Title
Oracle HCM Cloud journey

Aldar’s HCM journey in the cloud. Reasons for selecting the latest cloud based solutions, outcomes of the completed projects and challenges faced during implementation.
Also discusses the challenges faced with Oracle Delivery and Support during ongoing projects.


Zahid Mohammed Ali - Head of IT Applications, AMS Baeshen & Co. KSA
As the Head of IT Applications of AMS Baeshen Co. Mr. Zahid Mohammed Ali is responsible for leading all IT Applications in an FMCG environment focusing on implementing and optimizing IT solutions to maximize Business value. He is holding Masters Degree in computer sciences and is a recognized IT executive with about 18 years experience in leading edge IT and change implementation in the region in the areas of Business Solution Architecture, Custom solutions, ERPs, DSS, IT Outsourcing & transforming IT into a Profitable cost Centre. He is having a successful track record of implementing complex IT business solutions and meeting challenging deadlines on time and within the budget. He was awarded by CEO, AMS Baeshen Company on successfully implementing R12, BI, Handheld Sales and business critical tea blending solutions. Oracle published AMSB R12 success story.
Presentation Title
24x7 decision making using Oracle BI



Jawed Akhtar, Chief Information Officer, Ebrahim K Kanoo B.S.C. (EKK)
Jawed has over 25+ years of IT industry experience in IT Management, ERP Project Management, IT Consulting, ERP implementations, and programming, development, application design.

He has sphere headed the entire ERP project since its inception till completion. He has successfully conceptualized the custom BI and Employee portal projects and executed with internal consultants.
Presentation Title
Custom Built Enterprise Automotive Analytics
Ebrahim K Kanoo B.S.C. (EKK), a sole automotive distributor of Toyota and Lexus has implemented Oracle e-Business Suite across all its business units. Last year EKK initiated a Business Intelligence project and went live with its first phase. This is unique instance where EKK took the route of custom development of BI applications. The session shall present how to plan and execute BI projects starting from evaluation, product selection, team building, efforts estimation and all lessons learned.

Megha Kumar, Research Manager - Software, IDC

Megha Kumar heads the software research and advisory practice at IDC Middle East, Africa, and Turkey.  In addition to managing a team of analysts across the region, she regularly provides insights on market dynamics, vendor strategies, and end-user trends across the Middle East, Africa, and Turkey.  She holds a Bachelor’s degree with Honors in Marketing from York University, Canada.

Presentation Title
SaaS Blueprint for Success - a CIO's Perspective
SaaS is beginning to make inroads to organizations in the Middle East. CIO are realizing that the benefits are tangible and bring in significant value to the business. The presentations showcases the results of a CIO survey highlighting the motivations, concerns and benefits gained by leveraging SaaS within the organizations.


Swaminathan Subramaniam (swami), Senior Application Analyst, Tawam Hospital

Swaminathan Subramaniam (swami), Senior Application Analyst, Tawam Hospital, is the key person in roll-out of ebusiness suite in Tawam Hospital under SEHA in July 2009, he is the chief coordinator for Oracle and Kronos (Time & Attendance System) for Tawam Hospital, and also member of Oracle Change Control Board (CCB) and Kronos CCB. He actively takes part in all major HRMS new functions implementation and recent achievement in support of interface between Kronos and oracle. Swami is an active participant in major event in MEOUG and in specific to Majilis and he has presented last two years and shared his experience in Implementation / Project Management.

Presentation Title
The bridge between “End Users” and “IT”
SEHA and it facilities has 40+ Self-Services functions and handful of Self-Services for Manager termed as “Manager Self Services”. Knocking the door of end-users and taking the functions to their door step is a challenge and making them accept the functions is more challenging. Oracle team wakes up by users call and answers users before closing their eyes for the day. Making life easier for end-users (employees) is a new page every moment and making oracle the bridge between ‘end-users’ and “IT” is a gift for us.
The bridge is built through accepting challenges, hearing end-users needs, translating their needs into reality, building their confidence and ending up with bettered processes; reduce of man-hours, manual works, and paperless transaction are the bricks, steel and cement which will last and change itself for all future technology changes and will stand firm forever.

Jawad Hasan Syed, IT Manager, Ewaan Global Residential

As Information Technology Manager, Mr. Jawad Hasan Syed is responsible for managing technology infrastructure and applications for multiple companies working under “Ewaan Global Residential Company” in real estate development sector. With more than 15 years of experience in consulting, systems implementation & project management, Mr. Jawad has helped a number of customers in many countries to improve and innovate, business processes in order to achieve organization strategic objectives. He is also a guest speaker at a number of companies and universities in his home country.

Mr. Jawad Hasan has been contributing to achieve the vision of Ewaan by deploying technology to automate, innovate and enhance all the processes in a cost effective manner. Under his watch, Ewaan is forging towards a long term strategic IT plan where technology will play a major role on achieving the overall organization objective.

Ewaan is more than a company building real estate projects. It is dedicated to the craftsmanship involved with conceiving living communities that are inspired by our surroundings, thus providing wonderful feelings and hidden potentials, and urging us to develop them in the best and most respectful way possible.
We aim to convey craftsmanship in our projects by developing affordable houses with integrated facilities. Taking advantage of the favorable environment in the Saudi market, Ewaan established itself as a closed joint-stock company with a paid-up capital of four hundred million Saudi Riyals. In fact, Ewaan is the outcome of the partnership between a group of established corporations, including the Islamic Corporation for Private Sector Development (ICD), which is affiliated with the Islamic Development Bank (IDB), Real Estate Development Company (subsidiary to SEDCO Group), Public Pension Agency and the International Investment Bank (IIB) – to name a few. In addition, the company has an alliance with Projacs International Company for Project Management. Such a strategic strength of partnership, we are confident that we can provide a new lifestyle in the Kingdom that reflects perfection in every detail.


Why Engage ?
Being successful in business means connecting your customers and prospectus to your products and services. The MEOUG is here to help you create a strong network and expand your circle of influence into the Oracle Users Community
  • Draw a Crowd - Align your Organization with Middle East Community of Oracle users  
  • DO MORE BUSINESS - Actively network with 300+ C-level executives from key progressing industries
  • GET MORE EXPOSURE - Showcase your Oracle Technology solutions to 300+ ICT professionals from Middle East
  • GET EVEN MORE ROI - Engage with Majlis attendees
  • BE PART OF THE BUZZ - Promote your business at the region’s highest PR buzz generating Oracle Users event by Oracle Users for Oracle users
TOP REASONS Attendees Come to MEOUG MAJLIS 2015
  • Education & Training Sessions
  • Personal Growth and Development
  • Networking
  • To Learn About New Vendor
  • Products and Services
  • Oracle Product Roadmap and Strategy
MEOUG Majlis 14 FACTS Demographics from MEOUG Majlis 2014 Spending Power of MEOUG Majlis 14
  • Number 1 Oracle Users event in the Middle East Region
  • 300+ ICT Professionals from 10 Countries
  • 30+ Oracle End User companies are presenting Success Stories
  • 30 CIOs presented successful business case studies
  • Speakers include top CIO's from UAE, KSA, Oman, Qatar, etc
  • Keynote by Cliff Godwin, SVP of Oracle eBusiness
  • 418 registered for MEOUG Majlis 14
  • 32 Sessions of Oracle & End Users
  • Personal Growth and Development
  • Networking
–of those with Purchase Influence /Approval Power, Maximum Spending Levels they can approve.
This is an opportunity for vendors to reach the right Decision makers in the region. To be part of this exciting event you may please contact: haresh.ahuja@accelfrontline.com

Platinum Partner:                    Gold Partner                                      Gold Partner

Join the Oracle Applications User Experience team to learn about the latest user experience highlights for Oracle E-Business Suite. We will be showcasing the Simplified UI designs and strategy for EBS 12.2.4 along with select mobile applications for the smartphone, which are also compatible with EBS 12.1.3 and 12.2.

Our team collaborates directly with EBS product strategy executives and development teams to help deliver many of the user experience inspired improvements in OAF 12.2.4. Please stop by our demo station at MEOUG and ask Jayanth and Krishnan to demonstrate the current user experience designs for Oracle E-Business Suite, and discuss the value they represent to your organization and user community.

  • Simplified UI for Oracle E-Business Suite 12.2.4: Discover the latest user experience designs and highlights for EBS users
  • Mobile Approvals for Oracle E-Business Suite: Respond to pending approvals on the go
  • Mobile Timecards for Oracle E-Business Suite: Record time on the go
  • Mobile iProcurement for Oracle E-Business Suite: Monitor requisitions on the go

Location: Exhibit hall
Jayanth Ananthakrishnan
Senior User Experience Manager

Jayanth Ananthakrishnan is a Senior User Experience Manager with the Oracle User Experience Team with 15+ years of corporate experience. Proven success at turning new ideas into launched products through building successful cross-functional teams, fostering a culture of design-driven product development and user experience innovation.

Jayanth is responsible for the user experience of Oracle’s next generation PeopleSoft & E-Business Suite of applications, including Cloud and On Premise solutions. He has successfully delivered best in class multiplatform design solutions for a wide range of Oracle applications such as )role based Dashboards, Sales Forecasting, Talent Management, OBIEE Design patterns, Self-Service applications and Supply chain Management).

Krishnan Vijayaraghavan
Interaction Designer

Krishnan Vijayaraghavan is an Interaction Designer with the Oracle Application User Experience team. Krishnan is responsible for Working with product management to craft and execute on plans for appropriate user research to generate novel interactions and also discover interaction patterns.

His key focus is on understanding emerging trends in the mobile space to help shape design vision for all E-business Suite of products. Prior to Oracle, Krishnan was a User Experience consultant and has experience working with internationally renowned clients like Nokia and AXA insurance.
Join Oracle Systems for Exclusive Private Breakfast Session at MEOUG
Many of today’s cloud offerings provide only part of a solution. Some cloud solution vendors offer only virtualization technology, or hardware, or software-as-a-service (SaaS) applications. Many cloud offerings are specialized, offering only limited functionality and totally lacking modern social and mobile capabilities. In some cases, critical capabilities—such as interoperability with other applications and with other layers of the technology stack—are left out entirely. These vendors specialize in partial solutions that actually add IT complexity.
Oracle’s cloud offerings span public and private clouds and extend to every level of Oracle’s broad product portfolio: applications, middleware, database, servers, storage, networking, and associated operating systems and virtualization software. Only Oracle provides industry-leading, enterprise-grade software, hardware, and services for all types of cloud deployments—public, private, and hybrid—along with the flexibility to migrate applications between types so you can choose the cloud strategy that works best for your business.
Join Neil Bathe, Oracle Principal Sales Consultant , to learn how world-class enterprises are growing more nimble, utilizing Oracle  Cloud  Solutions to:
  *   develop agile, innovative applications
  *   rapidly deploy secure, high-performance solutions
  *   scale infrastructure seamlessly to meet volatile demands
Whether your business demands private, public or hybrid cloud solutions, Oracle has the industry's most comprehensive portfolio. Learn how you can apply the optimal solution in your business.
Please email  kamel.al.baz@oracle.com to reserve your space for this breakfast session.

March 24, 2015
8:15 a.m. - 9:15 a.m.
Atlantis, The Palm
Silk C Room

SaaS (Cloud Applications) Matures as a Business Technology
March 25, 2015 11:00 AM - 12:00 PM
The emergence of SaaS Applications as a mature and viable business tool is now recognized by over 60% of organizations in ECEMEA, according to the results of an IDC Survey on behalf of Oracle. The subject of SaaS and its impact on line of business functions in HCM, Customer Experience and Finance operations has been the subject of considerable interest and debate over the past few years. But what is the reality behind the hype surrounding SaaS applications? Which industry is leading in SaaS adoption and what are the insights from business leaders who have already started using SaaS Applications. What are the reasons for adopting SaaS Applications and which types of companies – enterprise or midsize – benefit? 

Research undertaken by IDC, commissioned by Oracle, provides a fascinating insight into businesses' adoption and value extracted from SaaS Applications and its move into a mature option for business. 

Attendees will receive the full research report after attending the session. 

CIO Perspectives on SaaS Adoption in ECEMEA goes beyond the hype and explores four important questions:
  • What is the current adoption of SaaS Applications in ECEMEA
  • What are the key issues holding back companies from adopting SaaS Applications?
  • Which industries are leading in SaaS adoption?
  • What is the blueprint for success?
Featured Speaker:
Megha Kumar
Senior Research Manager,Software IDC

Megha Kumar heads the software research and advisory practice at IDC Middle East, Africa, and Turkey. In addition to managing a team of analysts across the region, she regularly provides insights on market dynamics, vendor strategies, and end-user trends across the Middle East, Africa, and Turkey. She holds a Bachelor's degree with Honors in Marketing from York University, Canada.


  • Tech Channel MEA
  • Applaud Solutions
  • Qubix
  • Excel4apps
  • Optimus